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Flavor company McCormick & Co. Inc., opened its first retail store, McCormick World of Flavors, in Baltimore's Inner Harbor on Aug. 29.
A brand showcase, the retail store features McCormick's range of products with areas focusing on cooking, baking and grilling. All of McCormick U.S. and international brands such as Old Bay, Vahine and Grill Mates are available.
"The opening of McCormick World of Flavors is an exciting new way to connect with millions of people who love food and flavor," said Alan Wilson, chairman, president and CEO of the Sparks, Md.-based company. "Visitors will have the opportunity to interact with many of our brands from around the world as we showcase how we bring flavor to their lives each and every day. Having a retail destination in the Baltimore Inner Harbor brings us back to our roots, offers visitors a chance to have fun, learn and engage."
The store features interactive and educational displays including Guess That Spice, a game that tests sense of smell; FlavorPrint, an interactive personalized flavor profile and Flavors in the Making, videos on how spices and herbs are made. Cooking demonstrations and product sampling will allow customers to experience the variety of flavors available. The new McCormick World of Flavors product line is only available in the store. The line includes flavored salsas, olive oils, vinegars, tapenades and more.
McCormick World of Flavors is located at 301 Light Street #1470 in the Light Street Pavilion at Harborplace Mall. The retail destination is located steps away from the site of the McCormick plant and headquarters that stood at 414 Light Street from 1920 to 1989.