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    Meijer Cuts Toy Prices

    The supercenter chain lowered prices on more than 300 toys as part of its ongoing Price Drop program.

    In a bid to help spread some much-needed holiday cheer, Meijer said it is slashing prices on more than 300 popular toys, in the latest wrinkle in an ongoing Price Drop program that lowers prices on thousands of unadvertised items every day.

    "Meijer wants to make sure that no one has to be a Grinch this holiday season," said David Stickney, Meijer's merchandise manager for toys. "While we know this is one of the toughest economic climates our customers have faced in recent years, everyone at Meijer is working hard to help customers save money and still be able to enjoy the gift-giving aspect of the season."

    The Toy Price Drop program includes virtually all toy categories, with discounts up to 30 percent off Meijer's normal low prices. The Meijer Toy Price Drop includes everything from Hannah Montana and Playskool to Star Wars and Disney Princess toys. Other reduced-price items include toys from such popular brands as Lego, Bratz, Barbie, Monopoly, Fisher Price, Batman, Indiana Jones and Leap Frog, plus the ever-popular Hot Wheels cars available for just 88 cents.
     
    With experts predicting that the $23 billion annual toy market will be flat this holiday season, many retailers - Wal-Mart among them -- are looking to lower prices. But the Grand Rapids, Mich.-based Meijer contended few will rival the breadth of products it has slated for price reductions this season.

    "We're committed to saving our customers money on more than just a handful of products," said Stickney. "Cutting the price on so many products is a bold move we're making, but one that we felt was necessary to help our customers this holiday season."

    Meijer -- which operates 185 supercenters throughout Michigan, Ohio, Indiana, Illinois, and Kentucky -- recently enhanced its toy department with the addition of numerous new brands and several new categories, Stickney said, adding that sections of the department have been redesigned and entire aisles of new merchandise have been added in preparation for this upcoming holiday season.

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