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    Meijer Expands Digital Coupon Program

    mPerks enhancement follows retailer's decision to dump double coupons

    In the wake of its decision to discontinue double coupons, supercenter retailer Meijer is expanding its mPerks digital coupon program to include pharmacy purchases, allowing customers to personalize their savings and earn rewards in the areas they shop the most whenever they fill a prescription.

    Meijer launched the mPerks Pharmacy Rewards program this month after reaching 1.5 million mPerks subscribers and saving enrolled customers $21.5 million so far this year.

    For every five eligible prescriptions filled, customers can earn one of the following:

    • $10 off their total shopping purchase
    • 5 percent off total grocery and health and beauty purchases
    • 50 cents off per gallon of Meijer gas

    Customers can also hang on to their rewards and keep filling prescriptions to earn double rewards, saving as much as $1 per gallon on gas or $20 off their next shopping visit.

    "Pharmacy Rewards is just the latest way we go beyond offering everyday low prices and weekly specials to help our customers save money," said Michael Ross, Meijer's VP of customer marketing and emerging technology. "We are excited to expand mPerks for our 1.5 million subscribers, and hope they enjoy personalizing their savings even more when they checkout."

    Meijer launched mPerks in fall 2010, intending for the free online program to be a faster and more convenient way to clip coupons. Ross said the program has a redemption rate up to four times higher than the national average and has seen nearly 82.6 million clips so far this year.

    Customers can preview and select coupons for their favorite national or Meijer own brand products that are then stored in their personal mPerks account until redeemed or expired. The applicable coupons are then instantly redeemed when shoppers enter in their mobile phone number, which serves as the mPerks account number, at checkout.

    Grand Rapids, Mich.-based Meijer operates 203 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky.

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