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After launching the NuVal nutritional scoring system to assist in meal planning and eliminate the nutritional mystery surrounding a product one year ago, Meijer has expanded the program by an additional 2,000 new items.
The second wave of products scored by NuVal for Meijer come from 19 grocery categories, including frozen snacks, mustards, baked goods, soups, pancake mixes, tomato pastes and creamers. In total, the Midwest grocer will now have more than 15,000 private label and national brands offering a NuVal nutritional score on its store shelves.
Products analyzed by NuVal — which was developed by a team of nutritional experts from leading universities and health organizations — will sport small tags that reveal their scientifically calculated nutritional value score, ranging from 1 to 100, with 100 being the most nutritious.
“This independent nutritional scoring system has become an incredibly important tool for our shoppers over the past 10 months,” said Ralph Fischer, group VP of grocery for Grand Rapids, Mich.-based Meijer. “It’s been a resounding success, and our customers wanted more products brought into the NuVal system. We’re only too happy to help them in their effort to make well-informed nutritional choices on a product-by-product basis.”
Shoppers at Meijer will soon begin seeing NuVal scores for such items as lobster tails, lamb, potpies, bagels and refrigerated pudding.
Meijer operates 191 supercenters throughout Michigan, Ohio, Indiana, Illinois and Kentucky.