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    Meijer Helps with Obamacare Enrollment

    Retailer partners with Priority Health to raise awareness, share information

    Meijer is partnering with Priority Health, Michigan's leading health plan, to raise awareness and help customers obtain information regarding their options as open enrollment for health insurance begins under the Affordable Care Act (ACA).

    The Michigan-based superstore chain and health care provider have unveiled a "Health Reform and You!" website and are also providing informational brochures for customers at 203 Meijer pharmacy locations in Michigan, Ohio, Indiana, Illinois and Kentucky.

    "We know patients will have questions about their health care, and we consider it important to be able to help them get the answers they need regarding the Affordable Care Act," said Nat Love, Meijer Drug Store VP. "Meijer is committed to providing options to help our customers lead healthier lives. We want to help them find the information they will need to make the best choices for the health care of their families while addressing any questions or confusion they may have."

    As of Oct. 1, anyone who doesn't have access to employer-sponsored insurance will be able to purchase coverage in their respective home states from the Health Insurance Marketplace, which allows visitors to compare health insurance plans and determine which medical coverage to purchase. Users can also determine if they are eligible for tax credits to help pay for their coverage or subsidies to help lower out-of-pocket costs like deductibles and co-pays.

    "By partnering with Meijer, we are leveraging our joint commitment to provide consumers with the tools and information they need to navigate this new era of health care," said Marti Lolli, director of health reform at Priority Health.

    According to the ACA, individuals are required to enroll for insurance by Dec. 15 to qualify for coverage beginning Jan. 1. The law requires that most Americans have health insurance or pay a penalty on annual taxes for failing to do so.

    Grand Rapids, Mich.-based Meijer operates 203 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. 

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