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Meijer once again will host Black Friday in July and Summer Cyber Week sales on Meijer.com, offering customers deep holiday-like discounts in the midst of summer.
Meijer Black Friday in July kicks off at midnight Thursday for one day only, with Summer Cyber Week sales continuing through July 20, said Liwanag Ojala, VP of e-commerce for the Grand Rapids, Mich.-based retailer.
"Last year, our Black Friday in July event was a big hit with our customers, second only to the holiday season in sales," Ojala said. "Our shoppers thrive in the seamless online-offline experience Meijer offers and we're excited they'll be able to leverage maximum savings during Summer Cyber Week."
The 2013 summer sales event marks the second year Meijer has offered exclusive holiday-style online deals in what now has become a standard season for the e-commerce industry.
Meijer Black Friday in July and Summer Cyber Week events will offer discounts up to 50 percent off on select furniture, home, sporting goods and outdoor living items, plus a variety of other progressive discounts based on total purchase. From Saturday, July 13, through July 20, Meijer.com shoppers receive an additional 15 percent off orders of $99 or more, on top of the special Summer Cyber Week pricing.
Meijer operates more than 200 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky.