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Citing a host of new incentives, conveniences and promotions, coupled with an increasing national awareness, Midwest supercenter chain Meijer announced it expects its online sales to double this holiday season beginning with next week’s “Cyber Monday.”
The company’s e-commerce division predicts that a combination of an expanded selection of items, improved site navigation, attractive deals and free shipping on thousands of items will help it shatter last year’s sales record. Meijer’s website is expected to handle more than 30 percent of its annual transactions between Cyber Monday and Christmas.
“We’ve implemented a number of steps that translate directly into more deals for customers, including eliminating shipping costs for thousands of items, introducing fun promotions and overhauling the design of the site to make it easier to find products and get answers to any questions you might have,” said Dawn Bronkema, Meijer director of e-commerce marketing. “Given the tough economy we’re in, it’s a bold prediction to say you'll double sales, but it’s one that we feel confident in making.”
To help achieve its goal, the Grand Rapids, Mich.-based retailer announced that it would offer free shipping and returns on any order priced at $50 or more. In addition, it has lowered its shipping rates to as little as $2.95 for orders weighing less than one pound.
Furthermore, Meijer offers a daily “Big Steal” promotion, which is a hot product offered at the lowest online price available; a weekly holiday game called “The Holiday Dash” (http://www.meijerholidaygames.com/), where users have fun shopping while entering to win weekly prizes; and an online “Wish List” that allows shoppers to update and share their preferred holiday items with friends and family online.
Meijer operates 195 stores throughout Michigan, Illinois, Indiana, Kentucky and Ohio. The retailer offers expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings.