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Meijer Inc., in partnership with Frito Lay, Nabisco/Kraft, and Pepsi, has renewed its commitment to sponsor the Saginaw Spirit hockey club.
As part of its presenting sponsorship, Meijer will support a wide variety of Spirit elements, from in-arena signage and player warm-up jerseys, to promotional inventory like the Spirit player entrance tunnel.
The Spirit-Meijer partnership also includes an unusual component -- the Meijer-Spirit Loyalty Rewards Program, designed to drive Spirit fans directly to the Meijer's 11 mid-Michigan supercenters.
The Spirit fans can redeem their Meijer receipts for "vendor gift baskets," featuring products from Frito Lay, Kraft/Nabisco, and Pepsi, as well as Spirit tickets, barbecues with the Spirit players, and all-expenses-paid trips for four to Florida.