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    Meijer Tapping Online Customer Reviews for Strategic Intel

    The chain will use a system from PowerReviews to turn shopper feedback into usable market data.

    Meijer Inc. has selected PowerReviews, a comprehensive retail/customer solutions developer for retailers and their shoppers, to tap information from its customer reviews to ultimately increase sales and build stronger customer relationships.

    "PowerReviews allowed us to easily deliver customer-friendly, highly-informative product reviews," said Dawn Bronkema, Meijer's director of e-commerce marketing. "Not only was the integration and start-up process quick and easy, but the feature set is continuously expanding to include pictures, videos and community integration. In total, PowerReviews has been an excellent business partner."

    The PowerReviews technology platform for collecting, organizing, structuring, and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.

    Via its Meijer.com and 181 supercenters throughout Michigan, Indiana, Illinois, Ohio, and Kentucky, Meijer is a pioneer of the one-stop supercenter shopping concept.

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