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    MERCHANDISING: Mars Offers Back-to-School Candy and More

    Grocery retailers will be able offer kids returning to school an unparalleled selection of merchandise featuring the classic M&M’s, Snickers, Skittles and Starburst brands. This fall, Mars Retail Group (MRG), a division of McLean, Va.-based Mars, Inc., is offering numerous merchandising options and is able to create customized kiosks at virtually any price point.

    mmGrocery retailers will be able offer kids returning to school an unparalleled selection of merchandise featuring the classic M&M’s, Snickers, Skittles and Starburst brands. This fall, Mars Retail Group (MRG), a division of McLean, Va.-based Mars, Inc., is offering numerous merchandising options and is able to create customized kiosks at virtually any price point. Henderson, Nev.-based MRG’s cohesive plans for displays and end caps encompass candy, novelty and gifting.

    “The M&M’s brand offers the two key things that independently can drive any retail sales program: iconic brands and recognizable characters,” explained John Capizzi, MRG’s general manager, licensing. “We are one of only a few companies that can bring both to the table in a meaningful way.”

    Cincinnati-based Kroger, for example, will be rolling out a collection of M&M’s brand licensed products for back-to-school in select store locations. Featured items will include apparel, loungewear and kitchen/home products.

    Among the items that grocery retailers can offer to appeal to college-bound seniors who need to dress up a dorm room are the M&M’S® Brand iPod digital alarm clock, M&M’s brand desk lamp, M&M’s brand USB-powered desk fan, and M&M’s brand blankets and pillows.

    Meanwhile, grocers with “tween” and teen shoppers can offer M&M’s brand themebooks, pencils and portfolio folders; M&M’s brand ear buds, available in five colors (red, pink, blue, orange and white); and Skittles brand Lip Smacker lip gloss from Bonne Bell.

    Additional new items from MRG include Games for Nintendo DS and Wii, and M&M’s brand jackets from JH Design.

    For additional information, call (702) 458-8864.

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