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Canadian supermarket chain Metro has expanded its relationship with loyalty solutions provider Givex to work on its new loyalty program, called, metro&moi.
Givex has provided gift certificate and gift card solutions to Toronto-based Metro since 2006 and is now the engine behind metro&moi, Metro’s latest loyalty program. As the metro&moi service provider, Givex is providing Metro with deep customization and customer engagement tools.
"Metro has designed a loyalty program that is truly exceptional," says Amanda French, VP partner and client development for Montreal-based Givex. "In addition to rewards, metro&moi incorporates data collection, personalization, and targeted customer email communication."
The Québec-wide program was implemented in September; customers collect points with each purchase and redeem these points for additional savings. Information collected by the metro&moi program helps Metro tailor its promotions and product selection for each customer.