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    Metro Canada's Got the Scoop on Peanut- and Almond-free Frozen Desserts

    The private label line is aimed at children with allergies.

    Metro, Inc. has rolled out Selection Gourmet Iced Treats, a private label line of frozen novelties, frozen yogurt, sorbet, and ice cream that's CAC (Certified Allergen Control) certified peanut- and almond-free.

    "Studies conducted among consumers over the past several years have indicated that the number of people who are affected by food allergies is increasing," said Metro v.p., marketing Serge Boulanger. "In fact, the number of children who suffer from peanut allergies has doubled in North America over the past decade. We felt it was important to build on our line by developing a product that would satisfy the needs of parents and children affected by peanut allergies."

    "For several months, Metro has been working with the Association Quebecoise des Allergies Alimentaires in order to offer people suffering from food allergies a selection of our private label products that are CAC certified," added Johanne Choiniere, Metro senior v.p., national procurement and corporate brands. "All [Selection] products will have the CAC logo, so our customers can quickly identify all safe products while browsing the aisles of our supermarkets."

    The Selection Gourmet Iced Treats line is available in flavors ranging from Vanilla and Chocolate to Chocolate Caramel Ripple and Orange Pineapple, and includes such items as fudge bars, ice cream sandwiches, icy pops, and ice cream cones.

    Metro operates almost 600 food stores under the Metro, Metro Plus, Super C, A&P, Dominion, Loeb and Food Basics banners, as well as over 250 pharmacies under the Brunet, Clini Plus, The Pharmacy, and Drug Basics banners.

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