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    Metro Helps Shoppers Save During Recession

    The grocer is cutting prices and pushing its private label brands.

    Canadian food retailer Metro, Inc. is offering three programs to help Quebec residents save on groceries in the midst of a recession: the Red Flag Value Program, and its
 Selection and Irresistibles private label lines.

    "Given the current state of the economy, Metro is assuming the lead in the food industry by taking action to help customers save in every way possible," said VP, Marketing Serge Boulanger.

    The Red Flag program slashes prices on thousands of products in all categories throughout the company's 222 Quebec Metro stores. To find out more about the items covered by the program, customers can check out the banner's weekly flyer, the metro.ca Web site and the free Metro newsletter.

    The newsletter additionally provides numerous opportunities for customers to save, with a personalized weekly menu featuring money-saving tips and information on how to prepare inexpensive meals.

    The retailer is also rolling out a large-scale promotional program to help customers easily identify the Selection and Irresistibles brands, which retail for 10 percent to 15 percent, and sometimes even 30 percent, less than comparable national brands.

    Montreal-based Metro operates almost 600 grocery stores in Quebec and Ontario under several banners, including Metro, Metro Plus, A&P, Loeb, Super C and Food Basics, as well as 250 pharmacies under the Brunet, Clini Plus, The Pharmacy and Drug Basics banners.

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