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The National Pork Board (NPB), the industry trade association representing pork producers in the United States, has named Midan Marketing, a full-service, integrated marketing firm specializing in the retail meat industry, as its retail agency of record.
In its new capacity, Midan Marketing will assist the NPB’s retail marketing team in the areas of strategy, communications and execution, as well as developing retail marketing materials, updating and managing key communication vehicles and helping the Pork Board’s retail team work with key accounts to effectively merchandise pork and increase sales of pork products.
“Midan Marketing’s expertise in the retail meat arena makes them the ideal agency for the National Pork Board’s retail marketing team,” said Jarrod Sutton, NPB’s AVP/ channel marketing. “We look forward to working with the Midan team to implement exciting, effective plans for pork at retail.”
Of the new alliance, Michael Uetz, principal at the Chicago-based Midan Marketing, said, “There is a great opportunity for pork in the retail meat case. We look forward to a long-term partnership as we work alongside the National Pork Board to offer our retail meat expertise to help them achieve their goals.”