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Just Born, Inc., makers of Mike and Ike candies, has confirmed rumors that the legendary candy duo Mike and Ike have reunited after parting ways a year ago.
As part of their comeback, Hollywood has made a movie trailer, “The Return of Mike and Ike Movie Trailer,” which is currently available online and will air on national television beginning in June.
Additionally, the Mike and Ike brand has introduced a colorful and contemporary new package design and the addition of real fruit juice and amplified fruit flavor for all of the fruit varieties of Mike and Ike candy. The return of Mike and Ike also brings a new flavor, “Strawberry Reunion,” to shelves this spring.
“People of all ages showed their love for Mike and Ike during the split this year,” said Donald Houston, senior marketing manager, Bethlehem, Pa.-based Just Born Candy. “It is due to the fans that they are back in business. Sales and excitement for Mike and Ike candy have never been higher. Now with a new movie trailer, Mike and Ike will really solidify their status as candy legends.”
Just Born has also launched a series of consumer engagement promotions such as a new Mike and Ike website, which combines social media feeds such as Twitter and Instagram and features product and promotional information; “The Mike and Ike Movie Mania Promotion,” running through September 2013, which encourages fans to enter to win movie tickets, a home theater system and other prizes; as well as a series of television, radio, outdoor and online advertising spots promoting the Mike and Ike trailer.
Founded in 1923, Just Born, Inc. manufacturers Peeps, Hot Tamales, Mike and Ike and Goldenberg’s Peanut Chews brand candies.