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    Mintel Launches Quick-Hit Industry Data Tool

    Mintel is looking to further help retailers and other market professionals stay on top of current trends with its newly launched Global Market Navigator (GMN) business solution.

    Mintel is looking to further help retailers and other market professionals stay on top of current trends with its newly launched Global Market Navigator (GMN) business solution.

    The GMN provides access to market data in 22 markets in 54 countries and details information such as market size, value sales, and other relevant information to provide a quick-hit overview of market status. Market segmentation and share information, as well as five years of historical data and five years forecasted data, are also available. Industries include food, retail, energy, and telecomm, according to Steve Charlton, managing director of Mintel's Global Market Navigator.

    "Global Market Navigator is an exciting addition to Mintel's products that support business needs. In these challenging economic times, it is more important than ever to look beyond usual business boundaries and identify new potential markets. GMN not only provides the quality of research Mintel is known for but it also adds breadth to our global portfolio,” said Charlton.

    Professionals interested in obtaining access to GMN can view a free demo of the tool by visiting www.mintel.com/global-market-navigator. Use of GMN is available via flexible subscriptions at varying prices determined by the amount of market data access desired.

    GMN is the latest addition to Mintel’s collection of available trending information and tools. Already exisiting services include Menu Insights, Global New Products Database (GNPD), and Comperemedia.

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