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Mars Chocolate North America will introduce a sixth M&M's character during its Super Bowl XLVI commercial on Feb. 5. Ms. Brown will appear during the 30-second ad that is slated to air during the game's first quarter.
“Now is the time for Ms. Brown to step into the spotlight -- and there’s no bigger spotlight than Super Bowl Sunday,” noted Debra A. Sandler, chief consumer officer at Hackettstown, N.J.-based Mars Chocolate North America.
Ms. Brown decided to come out from behind the scenes after witnessing the success of products such as M&M’s Pretzel Chocolate Candies and the admiration fans have for her fellow characters, according to the company, a division of McLean, Va.-based Mars Inc. She has held the position of chief chocolate officer for 70 years.