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    M&M’s Racing Revs Up for NASCAR Series

    No. 18 Toyota design part of brand’s ‘Year of Peanut’ campaign

    To celebrate the start of the 2014 NASCAR Sprint Cup series, Mars Chocolate North American and M&M’s Racing have unveiled an M&M’s Peanut-themed paint scheme for the No. 18 M&M’s Toyota Camry, driven by Kyle Busch.

    "M&M's Peanut taking a lead position for us at the biggest race of the NASCAR 2014 racing season gives Kyle Busch fans – and Yellow fans – even more incentive to stand up and cheer," said Seth Klugherz, senior director, M&M's Chocolate Candies. "Just as there will only be one winner in victory lane, only 1 in 100 peanuts is lucky enough to make its way into a bag of M&M's Peanut."

    The No. 18 M&M’s Peanut Toyota design is the latest effort in the brand’s “Year of Peanut” integrated marketing campaign. Previous initiatives include a 45-second Super Bowl ad spot; a New Year’s Eve event held in Atlanta; as well as an online video series, “Search for the One,” starring actor and comedian David Koechner.

    "As a driver I'm not usually a fan of seeing the color yellow during the race, but this is definitely the exception to that rule," Busch said of the design. "Yellow is America's Favorite Nut, and I love having him on the car since M&M's Peanut is my go-to snack at home or in the hauler."
     

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