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To celebrate the start of the 2014 NASCAR Sprint Cup series, Mars Chocolate North American and M&M’s Racing have unveiled an M&M’s Peanut-themed paint scheme for the No. 18 M&M’s Toyota Camry, driven by Kyle Busch.
"M&M's Peanut taking a lead position for us at the biggest race of the NASCAR 2014 racing season gives Kyle Busch fans – and Yellow fans – even more incentive to stand up and cheer," said Seth Klugherz, senior director, M&M's Chocolate Candies. "Just as there will only be one winner in victory lane, only 1 in 100 peanuts is lucky enough to make its way into a bag of M&M's Peanut."
The No. 18 M&M’s Peanut Toyota design is the latest effort in the brand’s “Year of Peanut” integrated marketing campaign. Previous initiatives include a 45-second Super Bowl ad spot; a New Year’s Eve event held in Atlanta; as well as an online video series, “Search for the One,” starring actor and comedian David Koechner.
"As a driver I'm not usually a fan of seeing the color yellow during the race, but this is definitely the exception to that rule," Busch said of the design. "Yellow is America's Favorite Nut, and I love having him on the car since M&M's Peanut is my go-to snack at home or in the hauler."