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Mars Chocolate North America’s M&M’s brand will air an all-new 30-second commercial during the first quarter of Super Bowl XLVI on Feb. 5. This will mark the iconic chocolate candy’s second trip to the Big Game.
“Snickers will prove to be a tough act to follow, but we’re confident our M&M’s spot will have everyone talking on the morning of Feb. 6,” said Debra A. Sandler, chief consumer officer at Hackettstown, N.J.-based Mars Chocolate North America, one of the six business segments of Mars Inc. in McLean, Va.
M&M’s plans to reveal further details about its Super Bowl ad this month.