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    M&M’s Web Series Enlists Comedian David Koechner

    ‘Search for the One’ preps fans for brand’s ‘Year of Peanut’ campaign

    Mars Chocolate North American has enlisted actor and comedian David Koechner for a new online contest series, called “Search for the One,” in which the funnyman “rhapsodizes, analyzes and agonizes” over peanuts in a truly original fashion.

    The series features more than a dozen long- and short-form video segments and photos following Koechner's adventures as the “Peanutty Professor” – each of which was customized to be presented on a variety of social platforms including the M&M's Facebook, YouTube and Instagram channels.

    "Just like the professor, we're nuts about peanuts too," said Roy Benin, chief consumer officer for Hackettstown, N.J.-based Mars Chocolate North America. "In fact, only 1 in 100 peanuts is lucky enough to find its way into a bag of M&M’s Peanut."

    The "Search for the One" was scripted to blend the M&M's brand with Koechner's trademark improvisational humor, and aims to prepare consumers for the launch of M&M's "Year of Peanut" in Atlanta on New Year's Eve.
     

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