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Mars Chocolate North America has teamed up with ABC’s “The Bachelor” to raise the profile of the brand’s M&M’s Peanut variety.
A series of four, 30-second video vignettes featuring the relationship between M&M’s Peanut spokecandy, Yellow, and the newest Bachelor, Juan Pablo Galavis, will be shown during commercial breaks throughout the season.
"This is the perfect partnership because both Yellow and 'The Bachelor' are irresistible," said Seth Klugherz, senior director, M&M's Chocolate Candies. "Yellow also knows a thing or two about worrying about being picked – in fact only 1 in 100 peanuts is lucky enough to find their way into a bag of M&M's Peanut."
In addition to the video vignettes, M&M's will support the partnership through print advertorials in People and Us Weekly, as well as social content on a custom M&M's Facebook tab and Yellow's Twitter feed.