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Palo Alto-based mobile solutions vendor Mobeam has officially launched its Beep’nGo application, which gives consumers the ability to keep their loyalty, gift and membership cards on their smartphone and “beam” them straight to the scanners already in stores.
The app is available for free in the Google Play app store. “Consumers are ready to use their smartphones for mobile commerce, but so far the industry hasn’t been able to deliver,” said Mobeam president and CEO, Kang M. Lee. “With Beep’nGo, people can easily use their smartphone instead of a plastic card at grocery and department stores, gyms and millions of other retail outlets. Powered by Mobeam, the Beep’nGo application is designed to simplify people’s lives while it saves them time and money.”
Beep’nGo is exclusively available on the Samsung Galaxy S4 and the Samsung Galaxy Note 3, which was unveiled today at the Samsung Unpacked event in Berlin. The core Mobeam platform for barcodes will also be activated for use by the Samsung Wallet on the Galaxy S4 and the Galaxy Note 3.
For Beep’nGo, consumers download the application to their phone, select a loyalty, gift or membership card to redeem, push the “beam” button and point the smartphone screen to send the card’s barcode to any of the millions of laser scanners in use today.
According to Mobeam, its beaming technology, embedded in the smartphone, solves the key problem that has limited the progress of mobile commerce: widely deployed retail laser scanners are unable to scan a barcode presented on a smartphone screen. Mobeam overcomes this obstacle without requiring retailers to invest in new point-of-sale hardware or system upgrades.