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    Moore Named Marketing Chief at Supervalu

    P&G veteran joins grocer as EVP and CMO

    Supervalu Inc. has named Michael Moore as its executive vice president and chief marketing officer.

    Moore, 47, joined the company last year as business transformation officer, as which he has been integral in furthering the implementation of Supervalu’s business turnaround. Moore was named to the top marketing post following the decision by Julie Dexter Berg to leave the company and return to the West Coast.

    In his new role at Supervalu, Moore will lead all of the company’s marketing activities, including overseeing customer and brand strategy, advertising, customer loyalty, and research and analytics.

    Before coming to Supervalu, Moore spent the past 24 years in a variety of executive leadership positions within customer business development at Procter & Gamble. During his tenure with P&G, Moore led cross-functional organizations that included sales, marketing, finance, operations and human resources. He most recently served as director of P&G’s grocery retail group, where he led the business unit directly responsible for more than 30 percent of P&G’s annual food channel sales.

    “Michael has a terrific understanding of the food industry and the challenges we face as a grocery retailer in today’s environment,” said Craig Herkert, Supervalu CEO and president. “I am confident that he will move quickly to build marketing programs that are effective and efficient while ensuring that we continue to drive traffic and sales through innovative and engaging consumer marketing programs. He is a proven leader and I am thrilled to have him join our leadership team.”

    Moore, who will report directly to Herkert, also served in leadership positions supporting P&G’s global beauty care division, led account teams dedicated to Supervalu and led P&G’s market strategy and planning organization for the paper business in North America.

    Minneapolis-based Supervalu Inc. operates 4,300 stores composed of 1,104 traditional retail stores, including 798 in-store pharmacies; 1,309 hard-discount stores, of which 922 are operated by licensee owners; and 1,900 independent stores serviced primarily by the company’s traditional food distribution business.
     

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