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According to a recent study by Chicago-based Technomic, over a third of consumers (36 percent) said they’re entertaining at home more often than a year ago. Only 13 percent said they’re doing so less often.
“Consumers tell us that they are enjoying reconnecting with friends in their homes,” noted Technomic principal Melissa Wilson. “The appeal is tied to socializing in a very casual atmosphere where everyone brings a dish to share, often sourced from local restaurants or food retailers.”
Additional findings from Technomic’s “POP: Parties Off Premise” study, a detailed evaluation of consumer catering opportunities for restaurants and food retailers, include the following:
--Over the next year 40 percent of consumers expect to entertain at home more often as a way of socializing with friends and family.
--In terms of sourcing food for these occasions, restaurant usage is comparable to the use of retailers (68 vs. 69 percent).
--Over half of consumers (53 percent) said they bought platters and other prepared foods for the recent Fourth of July holiday, the largest holiday usage for these type of purchases after Christmas (66 percent) and Thanksgiving (61 percent).