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London-based Morrisons, which sources and packs fruit and vegetables straight from British farms, has released a video that follows the journey of Bramley and Cox apples from tree to store.
A star attraction of the film is Morrisons' apple buyer Jonathan Hooper, who works closely with farmers to get the apples in-store when they are best in season.
The video, available on the supermarket chain’s Web site, also highlights that fresh British apples are used to in-store to prepare Morrisons apple and pork stuffed pork loin, as well as its signature Bramley apple pies.
"Morrisons has totally supported our company by agreeing to take all our quality apples,” says Nicholas Dunsby, whose family company, Cotswolds orchards has been growing apples for over 50 years. “In return we have agreed to supply Morrisons exclusively," he added.
To view the video, visit http://www.morrisons.co.uk/.