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Eighty-nine percent of almost 3,000 Americans surveyed said they're concerned about the welfare of animals raised on farms and ranches, according to a new survey from the American Humane Association. The full results will be officially published tomorrow during the Be Humane summit held in Orlando, Fla.
Also at the summit, the American Humane Association said it now certifies the welfare of nearly 1 billion farm animals in the United States. That means the organization’s American Humane Certified program oversees the humane treatment of almost 10 percent of all animals raised on America’s farms and ranches each year in food production.
In addition, the group said it has reached an agreement with a "soon-to-be announced major producer," ensuring even faster growth for its certification program.
The association's survey found that among the factors that are most important to consumers, a label indicating that the animals were humanely raised was ranked as the highest in importance, over organic, natural and antibiotic-free.