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In honor of spring, Mrs. Butterworth’s syrup is introducing three limited-edition seasonal bottles, each with the venerable brand symbol sporting a new seasonal look that unlocks a different downloadable cut-out accessory collection online, as a way to encourage family fun at breakfast.
“Mrs. Butterworth’s rich, thick and buttery syrup has always brought families to the breakfast table, and now her new, seasonal bottles add a heaping helping of fun,” said Oliver Sanders, brand manager of syrups for Mountain Lakes, N.J.-based Pinnacle Foods, manufacturer of te iconic brand. “Mrs. Butterworth’s limited-edition spring bottles and downloadable accessories will inspire creativity in every member of the family. From dress-up to game day to a beach party, Mrs. Butterworth’s has accessories for every occasion.”
Mrs. Butterworth’s spring collection contains secret codes to unlock up to 60 playful accessories online to dress-up breakfast. Each limited-edition spring bottles provides fans with access to a different collection of 20 downloadable accessories. To download the collection that matches each bottle purchase, consumers can go to www.Facebook.com/MrsButterworths and enter the code from the back of the bottle. Blank dress templates can be found on the Facebook page.
Additionally, families can show off their creative designs by posting photos of their Mrs. Butterworth’s fashion creations on her Facebook page. Visitors who “Like” Mrs. Butterworth’s Facebook page can enter the brand’s “30 days of sweetness” giveaway for a chance to win the limited-edition bottles and a breakfast fun pack featuring items to help make breakfast a memorable family experience.