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The Mrs. Butterworth’s brand has unveiled its “Family Fun Sweet-stakes,” which invites families to enter to win a two-day, three-night VIP trip for four to one of the Busch Gardens locations. In support of the campaign, bottles of Mrs. Butterworth’s syrup will feature a Busch Gardens-themed wrap through April 2014.
According to Eric Hintz, VP of Marketing with the Mrs. Butterworth's brand, the partnership with Busch Gardens creates an "opportunity to reach its core consumer, imaginative moms. By creating memorable experiences for families," Hintz added, "Mrs. Butterworth’s can drive consumer engagement and brand loyalty, while further building our category leadership.”
The Family Fun Sweet-stakes will be available on the Mrs. Butterworth’s Facebook page through the end of April. The prize package includes air travel, hotel and theme park admission to one of the Busch Garden parks in either Tampa, Fla., or Williamsburg, Va., as well as special VIP experiences.