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    Murray's Chickens Get Eco-friendly Package

    The natural chicken supplier is introducing proprietary packaging that dispenses with omnipresent, nonrecyclable foam tray.

    In time for Earth Day, April 22, Murray's Chicken, a suppler of family-farmed, naturally raised, antibiotic- and hormone-free poultry, said it is introducing what it calls "eco-thoughtful" packaging that does not use trays made from polystyrene foam.

    The New City, N.Y.-based company said it is the first in the poultry business to discontinue the use of trays. Each year 2.5 million tons of the nonrecyclable chemical compound wind up in landfills, Murray's said.

    Murray's v.p. of marketing Steve Gold said the company "takes its social responsibility seriously," and thus "the foam tray was always a thorn in our side, and we have long been exploring options." Gold referred to the new packaging as a "smart and environmentally responsible alternative."

    The new, single-material packaging is freezer-safe and features a proprietary leak-resistant seal, eliminating both the need for additional shopping bags at checkout and freezer bags by the consumer.

    Murray's Chicken is also reducing the size and plastic consumption of the brand's master casing.

    The new packaging solution comes in the wake of another recent introduction for Murray's: Farm Verification. Described by the company as an industry first, it is an online tracking tool that allows consumers to trace chicken to the family farm where it was raised.

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