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MyWebGrocer and Big in Japan have teamed up on a project developed to bring timely and relevant product data and advertising to the Google Android Platform.
ShopSavvy, Big in Japan’s price comparison application, employs MyWebGrocer’s grocery data to help consumers find relevant products and pricing at their local grocery retailers.
Here’s how it works: Using any Google Android phone, shoppers can scan a bar code found on any grocery product and are instantly shown product results from ShopSavvy. These results include prices on the Web and at local stores, consumer reviews, and options to save the product to their “wish list” and to sign up for results when the price changes on the item.
“We are able to provide relevant and timely information on 800,000 branded products across our 95 grocery retailers,” said Alec Newcomb, VP of Colchester, Vt.-based MyWebGrocer.
MyWebGrocer is currently live on ShopSavvy, and relevant CPG advertising will be deployed this quarter on the application.
MyWebGrocer is a digital services provider for retail grocery, connecting retail brands to their consumers through ecommerce and online tools. Its more than 90 retail partners include ShopRite, Lowes Food Stores, Big Y and Food Lion.
Dallas-based Big in Japan builds applications for mobile devices, including Apple’s iPhone and Google’s open-source Android platform.