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    MyWebGrocer Celebrates First Anniversary

    As it marks its one-year anniversary as a grocery advertising network, MyWebGrocer (MWG) says it has grown to be the largest one in the United States.

    As it marks its one-year anniversary as a grocery advertising network, MyWebGrocer (MWG) says it has grown to be the largest one in the United States.

    MWG’s retail grocer clients have materially benefited from the ad program as space on their Web sites becomes real estate available for revenue-generating opportunities, according to the company. "Since 47 percent of the consumers who click on a banner purchase an item, the ad network drives both sales and new revenue for retail partners," added MWG.

    Among the over 170 branded advertisers from the consumer packaged goods industries to find success on (MWG) over the past year was Kellogg, whose "online advertising with [the network] has shown double- digit product sales growth online from 2007-2008," said Kamela Warren, the company’s e-business customer manager "The ability to track and report sales enables us to test and forecast what works in online grocery."

    "Our ability to reach 3.5 million grocery shoppers a month, combined with our measurable consumer insights, has driven our clients’ success in 2008," noted Alec Newcomb the v.p. who runs the MWG ad network.

    Some of Colchester, Vt.-based MyWebGrocer’s over 90 retail clients include ShopRite, Lowes Food Stores, Big Y, Food Lion, and, most recently, Roche Bros. Its ad network covers 85 percent of the United States, earning its clients direct revenue.

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