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Winooski, Vt.-based MyWebGrocer (MWG) has hired Greg Stevens as EVP of sales, with responsibility for CPG brand sales for the company.
Stevens has vast experience in the advertising industry, most recently serving as president of Liberty Advertising. Prior to that role, he was the president of IAC Advertising. “Greg is a great addition to the MWG team,” said Rich Tarrant, CEO of MyWebGrocer. “His strong understanding of the digital media space will help us continue to expand our reach, and solidify our position as the leader in digital grocery.”
Stevens will be working closely with the current brand sales teams, helping CPG companies take advantage of the targeting, reach and influence of the MWG ad network. “I have spent decades working in the advertising industry, witnessing the evolution to our current digital environment,” said Stevens. “That expertise has given me a broader perspective to see where MyWebGrocer fits into the landscape. I’m excited to work with more CPG brands as we progress from some of the traditional and unmeasurable tactics of the past to newer, more personalized digital campaigns that return true, measurable results.”
MWG manages digital solutions for more than 140 retailers nationally, representing more than 10,000 stores and more than 200 major consumer packaged goods brands.