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MyWebGrocer's 90-plus retail clients are now able to add money-saving widgets to their online arsenals, that can highlight items on sale for consumers who visit the grocers' sites.
ShopRite is the first MyWebGrocer customer to introduce the widget, which debuts on New Jersey banner's Web site today.
Online users can download it for their Blogger, TypePad, Pageflakes, Netvibes, Freewebs, and iGoogle pages using Widgetbox.
MyWebGrocer's widget will allow users to see what products are on sale in their preferred grocery stores, and from there connect to the stores' Web pages and draw up shopping lists.
"New and creative Internet tools are emerging at a very fast rate," said MyWebGrocer s.v.p. of sales Curt Alpeter. "Some, but not all, have very strong applicability to the retail grocery space. Widgets are clearly one those tools that will benefit both the retailer and their consumers. The use of widgets has exploded over the past year, and they have already proven themselves to be valuable for online consumers. I am very excited about the first of what will be numerous widgets to come."
According to the software service provider, widgets boost traffic and ad revenue, as well as drive sales to grocers' Web sites. They enable grocers to acquire new consumers in a ROI-positive manner while spotlighting sales and specials on demand for users.
Almost 148 million U.S. Internet users viewed widgets, representing 81 percent of the total U.S. web audience, comScore data shows.
In addition to ShopRite, Colchester, Vt.-based MyWebGrocer's other retail customers include Lowes Food Stores, Big Y, and Food Lion.