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Retail Web services provider MyWebGrocer has developed a platform for Facebook that allows consumers to share weekly grocery specials online.
The widget, which ShopRite — the banner under which the 46 members of Keasbey, N.J.-based co-op Wakefern Food Corp. operate over 200 stores — has already added to its Facebook page, allows users to search for weekly specials and share information about what’s on sale with others in their social network. For grocers, it provides a platform on which to serve relevant specials to Facebook’s 400 million users, as well as an opportunity to drive promotional sales.
“Circulars are the most visited area of a retailers’ Web sites,” noted Rebecca Roose, social media manager for Colchester, Vt.-based MyWebGrocer. “This widget allows users to take sales information to the most popular online environment, where they can help build the ShopRite community by sharing that information with friends.”
According to Roose, Facebook was the ideal platform for the widget. “We choose the Facebook platform because we knew we’d be reaching shoppers where they spend their time online,” she said. “Grocery purchase-decision makers are, like most other consumers these days, very active in the social media space. This was a natural environment in which to reach them.”
MyWebGrocer creates and manages digital solutions, including Web sites, digital media, online circulars, e-mail marketing initiatives, mobile applications, social media strategies and customer acquisition programs. It works with more than 100 retailers nationally, representing more than 5000 stores, and operates the largest grocery ad network in the nation.