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MyWebGrocer, a provider of digital marketing solutions to the grocery and CPG industry, has expanded its international reach with a new office in London, England.
Ross Gillanders is serving as Managing Director, Europe, and will be working closely with existing clients and the MWG Business Development team to build retailer and CPG services in the UK and European markets.
This is the first MWG office outside the United States and provides direct access to the growing eCommerce and digital marketing industry in Europe. Three-quarters (74 percent) of UK consumers already use the Internet for household grocery shopping, according to Nielsen. These shoppers go online to look for deals, research coupons and compare prices.
“Our European counterparts were early eCommerce and mobile adopters and we are excited to begin working with retailers and CPG brands in a market that has truly embraced the digital path to purchase,” said Rich Tarrant, CEO of MyWebGrocer. “We see great opportunity in the UK as a gateway to Europe, and Ross Gillanders is the perfect person to lead our international expansion. Ross has vast experience in both marketing and retail services, and has been with MyWebGrocer for a number of years.”
Europe has a strong customer base that is familiar and comfortable using digital tools. MyWebGrocer said it’s in the unique position to support this existing global infrastructure with a comprehensive technology platform and fully integrated shopper marketing solutions built on the expertise of more than a decade of digital grocery and CPG experience. Alec Newcomb, chief strategy office at MyWebGrocer, addressed this topic in his presentation on "Leveraging Digital Touch Points for Growth" at The Consumer Goods Forum Operational Excellence Conference in Paris, France, in November.
MyWebGrocer’s services support the marketing initiatives of mass-market retailers, chain drug stores, CPG brands and grocery retailers. MWG works with a network of 130 retailers in the U.S.