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MyWebGrocer, a Winooski, Vt.-based provider of digital grocery and CPG solutions, has launched a new platform of digital marketing services.
Called Marketing2Gro, the platform gives retailers and CPG brands a collection of marketing tools developed to help to attract and retain customers in an increasingly digital world. The marketing platform includes search-optimization highlighting specific brand UPCs, constantly updated store inventory, and UPC-driven landing pages. These tools seamlessly integrate to geo-target consumers to their local retailer based on product availability, driving traffic to the store and helping both retailers and CPG brands reach shoppers at the point of decision. Additional features in this platform include digital distribution for offers, coupons and weekly circulars.
“As digital marketing becomes a larger focus for retailers and CPG companies, it is critical to have next-generation tools for reaching consumers,” said Alec Newcomb, chief strategy officer of MyWebGrocer. “Marketing2Gro provides the infrastructure for brands and retailers to connect with their consumers in a digital world and drive them to an immediate transaction; and the results are measurable.”
This multi-channel approach has already proven successful with early retail clients including, ShopRite and Harris Teeter, and CPG brands, such as McCormick, Kellogg’s and Green Mountain Coffee Roasters.
MyWebGrocer manages digital solutions for more than 130 retailers nationally, representing more than 10,000 stores, and 90+ major consumer packaged goods brands.