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COLCHESTER, Vt. -- E-commerce solutions provider MyWebLink, a division of MyWebGrocer, is bringing social networking to the grocery arena by introducing MyBaby.com, a place for parents to gather, organize, share, discuss, and find things to do with their kids.
The company is "close to closing deals" with several supermarket operators that will link their brands to the social networking site, MyWebLink's marketing and account manager, Rebecca Roose, told Progressive Grocer yesterday.
"Our grocery customers are very excited about the MyBaby platform, because it gives them a comprehensive set of tools that help them engage their consumers in online conversations -- to listen and to be heard," said Alec Newcomb, v.p. of MyWebLink, in a statement.
MyBaby.com was designed to be different from other parenting social networking sites by offering the full range of social networking tools, such as local events, blogging, photos and video sharing, recipes, and message boards to grocers and consumer product goods companies.
By linking their brands with MyBaby.com, grocers will be able to learn more about their customers and their preferences, noted Roose. "Grocery shopping can be tough. If this makes it easier -- showing items on sale, allowing consumers to shop online -- it's just another way for retailers to work with people who are already going to be shopping in their stores," she added.
On the site, which is still in beta testing, parents can discuss hot topics and products, and rank them using MyBaby.com's star rating system. They can even invite other parents to play groups so they can stay connected to their favorite members. While MyBaby allows members to communicate easily, the site is also designed to ensure privacy by allowing parents to set their privacy settings according to their own personal comfort. They can choose to communicate with the entire community or to have their content viewed by only a few chosen members.
MyWebLink provides Web technology and expertise to several industry players, including Kraft Foods, Campbell's, NetGrocer, and Newman's Own.