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Norwich, Vt.- based King Arthur Flour is featured in a new Google television commercial that hit the airwaves last weekend as part of the Better Web campaign.
"We were inspired by the King Arthur Flour story,” says Scott Levitan, director of small business engagement at Google. “Here is one of America’s oldest companies embracing the Web. The Web has let them go from reaching people in their New England neighborhood to reaching bakers around the world."
During the past decade, as bakers have moved online, King Arthur Flour has too. The Web has allowed the company to become a premier baking resource. Recipes, blog posts, a baker’s hotline, live chat, an ever-expanding product line, and a variety of educational programs have been searched for, promoted and discussed through the company’s website and social network accounts.
“The Web has offered an amazing opportunity for us to reach a much larger audience than we ever could before,” says Tom Payne, King Arthur Flour’s marketing director. “Google has changed the Web in a big way and we’re proud they want to showcase our story.”
Since 1790, King Arthur Flour has focused on selling flour. The goal today is to inspire and educate people around the world to uphold the tradition of baking. The employee-owned company offers ingredients, mixes, tools, recipes, educational opportunities, and inspiration to bakers worldwide.