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The Des Moines, Iowa-based National Pork Board has launched Pork Social, the first-ever social network dedicated to pork, on PorkBeInspired.com. Using the networking tool, pork enthusiasts can connect in conversation, discover and track the latest recipes, and receive a $1 coupon toward their next pork purchase when they sign up.
"The pork-loving community never ceases to inspire us with their enthusiasm for celebrating and enjoying their favorite protein," said Pamela Johnson, director of consumer communications for the National Pork Board. "Now more than ever, they're looking online for recipes, tips and ideas as well as sharing their own favorites. We created Pork Social to provide an inspiring two-way dialogue between the National Pork Board and home cooks, streamlining their search for all things pork."
To celebrate the launch, the National Pork Board is rewarding home cooks' love of pork through its "Pork Passion Pursuits" contest. Through April 11, pork fans can visit Pork Social and submit contest entries in one of five categories – including The Traveler, The Foodie, The Host, The Lifestyler and The Tailgater – for a chance to win one of five $5,000 prizes.
"The aim of Pork Social and the Pork Passion Pursuits contest is to encourage and match pork fans' excitement,” Johnson added, “providing them with new ways to achieve memorable experiences with pork – whether it's a celebrity-chef prepared Wednesday night supper or a once-in-a-lifetime pork-filled adventure.”
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public.