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PARIS and SAN FRANCISCO -- Thomson, via its Premier Retail Networks (PRN) business unit, part of its Services Division, and NBC Universal unveiled last week a new sales and marketing alliance to team up on ad sales and develop customizable content for PRN's supermarket network, which is featured in over 1,000 grocery stores across the country.
The agreement extends a longtime collaboration between the two entities in the out-of home media market, as NBC has been an advertiser and entertainment content partner to PRN since 2000. Under the agreement, NBC Universal will develop short-form content offering key targeted advertisers integrated branding opportunities created specifically for the supermarkets. The content will air on PRN's Supermarket Checkout TV, which is viewed over 45 million times each month by consumers in U.S. retail stores.
PRN operates the largest in-store television network in the United States, based on the number of consumers reached each month. It works with leading retailers and advertisers to create in-store television programming, including entertainment, news, product information, advertising, and community content. Among its U.S. retailer customers are ACME, Albertsons, Best Buy, Circuit City, Costco, Jewel-Osco, Pathmark, Sam's Club, Shaw's, ShopRite, Star Market, and Wal- Mart.
PRN's Supermarket Check-Out TV, the TV channel network for checkout points, is installed in more than 1000 supermarkets. This channel networks allows consumers to watch entertaining or informative content while waiting in the line at check out.