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    NCR Bows POS Optimization Practice

    Vendor aims to help retailers create better shopper experiences

    NCR Corp. has launched NCR Mobile POS Optimization Consulting Services to help retailers create and implement mobile point-of-sale strategies that engage shoppers and boost business. Part of the assisted- and self-service solutions provider’s Global Consulting Services team, the dedicated practice enables Duluth, Ga.-based NCR to share insights and best practices with retailers that are implementing mobile POS strategies.

    “There are many elements retailers need to consider when creating a mobile POS strategy that simultaneously delights customers and drives both top- and bottom-line business results,” noted Dr. Marcia Crosland, director of NCR’s retail consulting group. “We have seen that planning is critical for success as an implementation that works for a mass merchant most likely will need to be different for a luxury retailer, a boutique or a grocery store.”

    For instance, some customers may not wish to be approached in the aisles by store employees with mobile POS tablets. In other scenarios, retailers may experience declining revenue because checking customers out on the store floor prevents shoppers from buying such impulse items as the candy, gum, sodas and magazines offered at traditional POS stations.

    NCR’s practice is focused on ensuring the design of the entire shopping experience is maximized through the implementation of mobile POS in order to deliver the most effective consumer experiences possible,” added Crosland.

    When devising an optimal mobile POS strategy, NCR’s Global Consulting Services team employs a range of methodologies and techniques derived from retail and cross-industry best practices.

    Members of the team will be available at the National Retail Federation Big Show Jan. 14-15 at the Jacob K. Javits Convention Center in New York, at booth # 2007.
     

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