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Inmar has entered into a strategic relationship with NCR Corporation that will give retailers increased control over their digital promotions and help them capitalize on the growing demand for digitally delivered offers.
Through this relationship, retailers using NCR marketing software and point-of-sale (POS) solutions will now be able to instantly “turn on” digital promotions and integrate them into their marketing efforts.
“Inmar’s engagement with NCR is going to equip retailers using their marketing software and technology solutions to effectively leverage the increasing popularity of digital coupons for better sales and profitability,” said David Mounts, CEO, Inmar. “Because our real-time commerce solutions complement NCR’s innovative marketing software and point-of-sale solutions so effectively, retailers that ‘opt in’ will be able to introduce digital promotions into their marketing efforts with remarkable speed – and at a minimal cost.”
This new offering will integrate Inmar's cloud-based digital coupon solutions with NCR’s marketing and POS applications, enabling retailers to quickly implement digital coupon campaigns and provide paperless coupons to their customers via multiple consumer touch points. The solution accommodates the needs of the entire digital coupon value chain and facilitates offer distribution, acquisition, redemption and settlement.
“We are seeing increased demand from retailers to use detailed analytics to target preferred customers with offers that optimize the retailer’s marketing spend across all channels to increase profits,” said Scott Kingsfield, SVP and general manager, NCR Retail. “Through this relationship with Inmar, retailers will now have a comprehensive view of their customer to more effectively execute and capitalize on end-to-end marketing initiatives.”
Redemption of paperless, digital coupons continues to grow exponentially, with Inmar reporting a 234 percent increase in redemption volume in the first half of 2013 versus the same period last year. In the first six months of 2013, Inmar settled, and observed settlement of, more paperless digital coupons (28.5 million) than in all of 2012 (27.5 million).
Winston, Salem, N.C.-based Inmar operates intelligent commerce networks that connect offline and online transactions in real time for retailers, manufacturers and trading partners across multiple industries.