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Near East, the top brand of couscous and other specialty side dishes in the United States, is helping busy home cooks to add spice to daily meals via a new interactive online community at www.AroundtheWorldin5.com. To draw traffic to the site, the Chicago-based company has also bowed an “Around the World in 5 Minutes” sweepstakes, which runs through Aug. 31, 2010 and has as its grand prize a seven-day Mediterranean Culinary Adventure Cruise for two.
The online community offers cooking shortcuts, creative kitchen tips, and simple recipes featuring Near East couscous, in addition to blog posts and video tutorials starring Chef Peter Bowen, who whips up various couscous-based dishes in just five minutes.
“For at-home-chefs looking for ways to add worldly flair to their meals in a matter of minutes, the search is over,” said Near East brand manager E.G. Fishburne. “AroundtheWorldin5.com is a one-stop shop for bringing the far away to everyday meals with fun food facts, helpful hints, and easy recipes featuring the flavors and convenience of Near East couscous, which cooks up in just 5 minutes.”
To enter the sweepstakes, consumers can complete and submit the registration form at www.AroundtheWorldin5.com. They’re able to earn bonus entries by signing up for the monthly Near East newsletter or visiting the site weekly to answer a new trivia question.
As well as the grand-prize cruise, each month one winner will get a Near East Taste of the World Prize Pack, which includes a Near East product gift basket, one-year subscriptions to several gourmet food magazines, a fully stocked gourmet spice rack, and an international cookbook. No purchase is necessary to enter or win the contest.