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In an effort to leverage its nutritional, health and wellness expertise to help Hispanic consumers stay connected to their culture, Nestle, under its El Mejor Nido (“The Best Nest”) platform, celebrates the new school year with a back-to-school program featuring free backpacks filled with Nestle products and school supplies, a Favorite Lunch Box contest, and a free downloadable bilingual book.
Nestle is continuing its long-standing commitment to education while making going back to school easier. “Our El Mejor Nido back-to-school program is designed to provide support and inspiration for Latino families,” said Juan Carlos Motta, head of Vevey, Switzerland-based Nestle’s emerging markets division. “We’ve created a terrific program that celebrates the start of the new school year and helps both families and their schools.”
The program focuses on the key multicultural elements of language, food and family, and includes the following:
- Backpack of School Supplies: The “Mochila Movement” – Up to 700 families will receive a backpack (“mochila”) valued at more than $50 filled with school supplies, Nestle products, coupons and a bilingual book. To receive a backpack, families can apply from Aug. 6 through Aug. 24 by answering a series of online questions.
- Favorite Lunch Box Contest – Moms can submit and exchange their favorite lunch box menu ideas for a chance to receive $1,000 for each the winner and their local school. The exchange and contest runs from Aug. 27 through Sept. 21. Official rules can be found on Facebook after Aug. 27.
- Bilingual e-book – Nestle has designed and produced the second in a series of bilingual books. The new book, “Poppy Learns Something Special,” will be distributed in a free paperback version at various retailers. The first in the series, “Poppy’s Best Day Ever,” is available as a free download on the El Mejor Nido website.
- Tips for Parents – Nestle has developed a series of tips (“Consejos Familiares”) that Hispanic parents can follow to promote bilingual learning and help children stay connected with their cultures, which will be available on Facebook and the official website after Aug. 24.
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fifteen consecutive years, Nestle’s long-standing commitment to education, specifically children’s literacy, is a primary focus of the company’s community affairs programs. Additional information on Nestle’s education initiatives can be found on the company’s website.