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Weis Markets, Inc. has launched its new “Unmistakably Weis” television commercials, which aim to highlight the regional grocer’s commitment to being a locally focused company offering a strong combination of value, service and quality.
The initial four 30-second brand commercials feature real-life customers and associates from the Sunbury, Pa.-based chain, including chairman Robert F. Weis and a local longtime produce supplier. The ads are running in the company’s core geographic marketing territories in Scranton-Wilkes-Barre, Harrisburg/Lancaster/York and Allentown, Pa.; Binghamton, N.Y.; and Frederick/Hagerstown, Md.
The initial launch also includes five-15 second promotional spots. Radio ads for the campaign will begin running in the summer.
“Our Unmistakably Weis television commercials reflect who we are and what we stand for,” said Dave Hepfinger, Weis Markets president and CEO. “The ads emphasize our commitment to being a locally focused food retailer, and one that offers strong values and service along with a genuine shopping experience. We’re proud of our associates and our company, and that pride is reflected in our new commercials.”
The commercials can be viewed at www.weismarkets.com and have been posted to Weis Markets’ Facebook fan page. The first four 30-second brand ads present the following scenarios:
—“Unmistakably High Quality” features a real-life Weis Markets customer taking care of her most important customers: her family. The ad also features Weis store and distribution center associates, along with Titus Hoover Jr., a Port Trevorton, Pa., grower whose family has supplied Weis Markets with cantaloupe, cucumbers, peppers, tomatoes and pumpkins for more than 50 years
—“Unmistakably Homegrown” heralds the company’s local roots and its commitment to service and honest values. The ad features Weis Markets chairman Robert F. Weis
—“Unmistakably Local” highlights Weis Markets’ commitment to buying local. The ad features Weis Markets dairy operations director Sam Shannon giving the second-grade class of Sunbury’s Grace Elementary School a guided tour of the company’s ice cream plant
—“Unmistakably Good Service” features a father and his young son assisted by a Weis associate during their shopping trip
Weis Markets operates 164 supermarkets in five states and employs more than 18,000 associates in its stores, distribution center, corporate office and manufacturing facilities.