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Weber-Stephen Products Co., a Palatine, Ill.-based manufacturer of charcoal and gas grills, grilling accessories, and other outdoor products, has introduced an application for the iPhone and iPod touch to help consumers with their summer grilling.
Called Weber’s On the Grill, the app features a recipe database containing hundreds of recipes from Weber’s cookbook library, and enables consumers to tag their favorite recipes and even create a master grocery list that they can take to the grocery store. In addition, the app features educational content and demos of grilling techniques.
“Grilling should be fun and easy, and not bogged down with time-consuming preparation and confusion,” said Brooke Jones, Weber marketing manager. “At Weber, we aim to educate our consumers on how to become better grillers with a wealth of knowledge, including recipes, techniques and guides. With this new application, we take it one step further, bringing grilling into the age of cutting-edge technology, with many instructional features such as demonstration videos that illustrate key grilling lessons like how to set up a two-zone charcoal fire.”
In addition, the app includes recipes for 40 rubs, marinades and sauces; 100 quick grilling tips; and grilling guides for red meat, pork, poultry, seafood, veggies and fruit.
The app is available for download on the Apple iTunes App Store, where it retails for $4.99 and also features a grilling timer.