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    New Incentives Make Workplace Recycling Easier

    Keep America Beautiful introduces new suite of resources

    Keep America Beautiful’s Recycling at Work initiative, designed to encourage businesses, organizations and institutions around the country to pledge to increase workplace recycling, has launched a new website, RecyclingatWork.org, that features a host of tools and resources, including recycling bin discounts.

    By taking the Recycling at Work pledge, entities can receive an exclusive 15 percent discount when ordering recycling bins from Recycle Away and Busch Systems, and can access valuable resources ranging from recycling best practices to employee engagement activities to customizable promotional materials.

    Recycling at Work is a joint Clinton Global Initiative commitment between KAB and Alcoa Foundation, one of the funders of the program, to increase U.S. recycling rates. Keep America Beautiful is soliciting businesses and other organizations to pledge to a 10 percent increase in the recycling of beverage containers, paper products, electronics and other commonly generated recyclable materials found in the workplace. Counted among KAB’s nearly 150 pledge partners to date are Clorox, City of Missouri City and Keep Phoenix Beautiful, among others.

    “In partnership with Keep America Beautiful, Alcoa Foundation is excited to sponsor Recycling at Work to help promote sustainable practices in the workplace,” said Tricia Napor, VP, Alcoa Foundation. “Alcoa is committed to increasing U.S. recycling rates to 75 percent by 2015 and supporting workplace recycling helps advance this goal.”

    Recycling at Work is guided by a hand-picked advisory council, comprised of government officials, sustainability experts and nonprofit partners of KAB.The potential for increasing recycling in the workplace has long been evident to Recycling at Work advisory council member Brad Molotsky, executive vice president and general counsel for Brandywine Realty Trust in Radnor, Pa.

    “Based on workplace waste audits we have conducted, we learned that up to 90 percent of the material being put in the trash is easily recyclable,” said Molotsky. “By making some infrastructure improvements along with educating employees, we have achieved a recycling rate of over 70 percent for our office-generated waste. KAB’s Recycling at Work initiative, which provides tools and shares best practices, will provide much-needed support to office building owners, operators and tenants to increase recycling at work.”

    The focus on employee engagement separates Recycling at Work from similar initiatives.

    “We know that social norms drive human behavior, and we believe that helping businesses and organizations weave recycling into company culture will lead to more recycling in the workplace,” said Brenda Pulley of KAB. “Keep America Beautiful is dedicated to increasing recycling rates. To make meaningful progress, we need to concentrate on recycling not just at home, but also at work, at school and on the go.”

    “Microsoft is keen to work with the Recycling at Work challenge to help organizations understand the choices they can make to reuse and recycle their used electronics,” said Sean Nicholson, OEM 3R (Redesign, Reduce, Recycle), program manager, Microsoft.

    Businesses interested in taking the Recycling at Work pledge are encouraged to attend a webinar on Oct. 9. The session will offer ways to promote recycling in the workplace and to celebrate the pledge as part of America Recycles Day, which takes place on and around Nov. 15. America Recycles Day, an initiative of KAB, is the only day dedicated to a national celebration of recycling.

    To take the Recycling at Work pledge or attend the upcoming webinar, visit RecyclingatWork.org.

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