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    New iPhone App Helps Consumers Go Organic

    For iPhone users, information on how to go organic for Earth Day is right at their fingertips, thanks to a new application developed through a collaboration by the Organic Trade Association (OTA), Earth Day Network and MusicMatters.

    For iPhone users, information on how to go organic for Earth Day is right at their fingertips, thanks to a new application developed through a collaboration by the Organic Trade Association (OTA), Earth Day Network and MusicMatters.

    Called “Go Organic! for Earth Day,” the app is available as a free download on the three companies’ Web sites. "Go Organic! for Earth Day's new iPhone application offers everything consumers need to go organic for Earth Day this April 22," said Christine Bushway, executive director of the Greenfield, Mass.-based OTA.

    "Consumers can download the application for free and just enter their ZIP code to get a list of nearby stores where they can pick up free coupon books full of savings on favorite items from CLIF Bar, Van's, R.W. Knudsen Family and other leading organic brands," said Michael Martin, president of Minneapolis-based MusicMatters. "Each coupon book is more than a $12 value."

    According to Sean Miller, director of education at Earth Day Network in Washington, the application provides a complete, up-to-date list of events consumers can participate in during Earth Day.

    Retailers in 10 major markets are participating in the program, which is now in its fifth year. They include Kroger, Brookshire's, Publix and ShopRite.

    Additional information, as well as the application download, van be found at the Go Organic! for Earth Day Web site (www.OrganicEarthDay.org).

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