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YOU Technology, a Delray Beach, Fla.-based provider of personalized marketing solutions, has introduced a service suite that lets brand and retail marketers customize offers on a one-to-one basis across digital media, including Web, mobile, in-store and direct mail.
“The intersection of consumer, brand, channel and technology isn’t just possible, but [also] imminent,” said Allen Johnson, AMR research director. “We’re seeing reports of over 80 percent of online campaigns generating nearly 20 percent in sales lift, and redemption rates for digitally distributed coupons at five to 20 times those found in free-standing inserts. It’s a space that is rich with opportunity, and one in which we think companies should invest to reach a fundamentally changed consumer.”
The YOU service suite is built on an integrated set of patented technologies delivering robust personalization in real time across a range of media. The uConnect platform was developed to give retailers CRM capabilities, personalization functionality, and multi-channel offer delivery. The uInsight module tracks and analyzes consumer behavior to optimize targeting and results. Operating transparently in the background, these modules enable YOU’s clients to tightly focus their promotions on individuals, not just “markets.”
These turnkey marketing programs, personalized to the brand’s or retailer’s target customers, are managed through The YOU Technology Personalization Suite’s three marketing services: uPromote interactive marketing services such as sweepstakes and cause marketing programs, uCoupon end-to-end paperless digital couponing and uEngage reward programs that build consumer loyalty.
“Marketers intuitively grasp the potential of data-driven marketing,” said YOU CEO Ken Fenyo. “But the problem they have is executing: It’s just too complicated to manage internally. YOU is all about making it easy for them: Our services platform does all the ‘heavy lifting,’ enabling them to start small and quickly engage their customers in a dynamic market.”
According to YOU, consumers automatically receive their savings at checkout without having to clip or print offers, and paperless coupons can be downloaded directly to loyalty cards or personal accounts online or via e-mail, mobile phones, and/or kiosks or other in-store devices.
For more information, visit www.you.net.