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    New Online Grocery Start-up Serving Cleveland

    Founder of Presto Fresh hopes to expand business

    There's a new kid in the world of online grocery: Presto Fresh. The start-up home delivery service was created by Steve DeMoulpied to serve the Cuyahoga County, Ohio market, but he has aspirations to grow the business throughout the northeastern part of the state.

    DeMoulpied decided to launch the business after moving to the Cleveland area from Chicago last April and not finding a good grocery delivery service, according to an article in The Plain Dealer.
     
    Today Presto Fresh has two trucks and three employees. Its products are sourced from a network of 13 suppliers, including locally owned seafood, meat, deli and cheese. Nonperishables are stored in a 7,000-square-foot warehouse in Warrensville Heights. In total, the company offers around 3,500 items on its website.
     
    DeMoulpied told The Plain Dealer that he sees plenty of opportunity among the 1.2 million residents of Cuyahoga County. So far, he has received orders from a variety of customers, including home-bound residents and adult children ordering groceries for their parents, as well as people who just don't like to shop.
     
    Items are delivered within a day or two within a two-hour window between 1 p.m. and 9 p.m., seven days a week. The minimum order is $50, not including a delivery charge that ranges from $7.95 to $9.95. The delivery fee is based on how much customers buy, with extra discounts for people who are more flexible about their delivery times.
     
    According to its website, the company’s sole purpose is "to provide a highly convenient grocery shopping alternative that complements the in-store customer experience.
     
    "In other words, we want to do your heavy lifting for you when you could use a hand," the company notes.
     
    DeMoulpied is encouraging new customers to send feedback so that the company can continue to improve.
     
    Ohio has a few other grocery delivery services, including GroceryHeroes.com in Bellum and Port Clinton, that are affiliated with retail stores. Buehler's Fresh Foods also offers a Shop, Click & Go online grocery service.
     
    Currently, 3.3 percent of total U.S. grocery spending is online, according to a recent report from Brick Meets Click. It could reach 11 percent by 2023, a growth rate of nearly 13 percent per year.

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